Senior Manager, Marketing & Strategic Growth

Senior Manager, Marketing & Strategic Growth (Full Time) 

ABOUT EBRHA:

East Bay Rental Housing Association (EBRHA) is a nonprofit trade association serving rental housing providers in Alameda and Contra Costa Counties since 1939. With nearly 1,500 members, EBRHA is entering a period of strategic growth focused on expanding membership and strengthening its presence in the local housing community.

POSITION SUMMARY: 

The Senior Manager, Marketing & Growth, is responsible for building community and leading EBRHA’s member growth engine (from $1.5M to $3M+), which includes driving new member acquisition while strengthening the systems that support public engagement and long-term member retention. Using the latest AI and automation tools, this role is directly accountable to EBRHA’s revenue growth by driving measurable increases in new member acquisition, sponsorship pipeline development, and marketing-sourced revenue. Success will be evaluated based on the role’s ability to consistently generate qualified leads and improved conversion rates that support overall organizational revenue targets.

The role also sits at the intersection of strategy and execution, translating EBRHA’s mission, policy work, and industry expertise into clear, compelling campaigns that expand our reach across housing providers, property management companies, and industry partners throughout the East Bay and beyond.

Working closely with the CEO and in coordination with membership success, revenue/partnerships, and general operations functions, this role will design and implement scalable marketing systems and programs from lead generation to onboarding, ensuring consistent outreach and measurable growth. The ideal candidate brings both a strategic mindset and a hands-on approach, with the ability to prioritize high-impact opportunities, manage external contractor resources, and continuously refine marketing metrics and performance data. This position is designed to grow into a more senior-level role as EBRHA expands, playing a central part in shaping how the organization engages, expands, and leads within the housing ecosystem.

Housing is one of the most complex and misunderstood systems in California. At EBRHA, we sit at the epicenter bridging housing providers, renter communities, policymakers and the broader public to create practical, scalable solutions. This is not a traditional marketing role. We’re looking for a seasoned leader to help lead that next phase of expansion.

What You’ll Own

You will drive new member growth and building systems that scale engagement and support retention. This includes:

Growth & Acquisition

• Design and execute campaigns to drive new member acquisition; create and manage budgets and a quarterly calendar 
• Build targeted outreach strategies and programs (property managers, owners, industry partners, municipal leaders) 
• Develop partnerships and channels that expand EBRHA’s reach, including event opportunities, and legislator outreach

Marketing Systems & Funnel/Pipeline Management  

• Designing and optimizing the new member journey (lead → join → engage), ensuring seamless member success
• Design and build pipeline development, onboarding campaign, and engagement systems that increase retention
• Improve conversion across email, web, events, and partnerships 

Brand, Messaging & Content 

• Strengthen EBRHA’s voice across platforms (email, social media, magazine, events, legislative chamber sessions)
• Translate complex housing issues into clear, compelling messaging and strong calls to action 
• Support high-impact campaigns tied to advocacy, industry issues, and policy framing 

Performance & Analytics

• Track and report on growth metrics (leads, conversions, retention—small owners/operators) 
• Leverage AI tools for higher performance; use data to refine campaigns and improve ROI
• Build dashboards that inform decision-making 

Team & Vendor Leadership

• Manage external partners: designers, editors, content creators, and legislators (as needed) 
• Collaborate closely with internal teams across revenue, operations, programs and committees 

What Success Looks Like (12 Months) 

• Measurable increase in new member growth; marketing as a true growth engine, not just communications 
• Stronger onboarding and engagement systems/programs; clear consistent brand voice across all channels
• Expanded relationships in Southern Alameda County and Contra Costa County
• Improved conversion rates across campaigns 

MINIMUM QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES)

• Bachelor’s degree or equivalent combination of education and experience 
• 5-10+ years of driving customer/member acquisition; account success or related function (B2B or B2C) 
• Strong understanding and use of funnel, campaign, and conversion management practices using AI tools 
• Ability to simplify complex topics into clear messaging and calls to action 
• Background in housing, real estate, property management or related industries  
• Experience managing external vendors/consultants and directing cross-functional small teams 
• Experience in associations, nonprofits or mission-driven organizations 
• Proficiency in Excel, Word, Google Drive (G-Suite), and CRM tools a must
• Exceptional verbal and written communication skills, especially in outreach campaigns 
• Ability to collect, track, and analyze large amounts of data; report generation 
• Ability to build rapport and collaborate with legislators, municipal staff, and external teams 
• Strong listening, retention, and sales skills – solution selling 

PHYSICAL DEMANDS AND WORK ENVIRONMENT  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.  

The company is an Equal Opportunity Employer, drug free workplace, and complies with ADA regulations as applicable.

Attending occasional evening events and weekend signature events is required.

WE OFFER

• Competitive salary plus performance-based bonus tied to growth goals 
• Path to Director role 
• Full time (40 hours/wk) 
• Benefits Eligibility – medical, dental, vision 
• On-site availability required – Oakland, Ca 

To apply for this position, please click HERE:  https://www.ziprecruiter.com/job/38871a37